About Reko Marketing
Reko Marketing publishes Reko AI Index, an open measurement of which Swedish brands AI models recommend.
About the name
Reko is Swedish for honest. Straight, fair, nothing hidden in the small print.
That is a high bar to set for yourself, and the only reason we dare is that we are not asking anyone to take us at our word. The method is published, the code is published and the raw data is downloadable. If you think we have counted wrong, recompute the whole thing and show us where.
An index that measures other people's visibility has to withstand being measured itself.
Why we do it
Four in ten Swedes have used an AI tool in the past year, and more than half of them sometimes ask an AI rather than a search engine. Across the population as a whole that is roughly one in five. Those are the figures from the Swedish Internet Foundation's Swedes and the Internet 2025.
Which brands the models name when the question is asked is therefore becoming as decisive as a Google ranking once was. The difference is that search results can be checked, while nobody measures the AI answers in the open. So we do.
How we fund it
The index is free to read and the raw data is free to download. The site is funded by advertising, which is always labelled and always sits outside the data tables.
The figures are computed mechanically from raw data that anyone can download and recompute using our published code. Placement in the index therefore cannot be bought, and that arrangement is deliberately built so it does not rest on a promise from us.
Contact
If you find an error in the data we want to hear about it. An index that cannot withstand scrutiny is worth nothing, and corrections are published openly.