Reko AI Index

How ChatGPT recommends Swedish brands

114 answers from ChatGPT in the October 2026 measurement. On average 2.48 brands are named per answer, and in 47 % of answers no brand is named at all.

Model ID used in this measurement: gpt-5

Most frequently named brands

  1. Telia 35 %
  2. Telenor 24 %
  3. Tele2 24 %
  4. Ownit 13 %
  5. Bahnhof 11 %
  6. Bredband2 11 %
  7. Hallon 11 %
  8. Fello 10 %
  9. Vimla 10 %
  10. Tre 10 %

Share this figure

The image may be used freely with attribution to Reko AI Index.

ChatGPT, Reko AI Index October 2026: 47 %, 2.48. Reko Marketing.
Advertisement

About the comparison

Every model gets exactly the same questions, in the same order, with web search enabled where available. The differences in the tables are therefore differences between the models, not between the questions. Read the method.