Reko AI Index

How Perplexity recommends Swedish brands

114 answers from Perplexity in the October 2026 measurement. On average 3.4 brands are named per answer, and in 7 % of answers no brand is named at all.

Model ID used in this measurement: sonar

Most frequently named brands

  1. Telia 32 %
  2. Tele2 30 %
  3. Telenor 21 %
  4. Hallon 16 %
  5. Bredband2 15 %
  6. Fortum 14 %
  7. Greenely 13 %
  8. Ownit 13 %
  9. GodEl 12 %
  10. Folksam 12 %

Share this figure

The image may be used freely with attribution to Reko AI Index.

Perplexity, Reko AI Index October 2026: 7 %, 3.4. Reko Marketing.
Advertisement

About the comparison

Every model gets exactly the same questions, in the same order, with web search enabled where available. The differences in the tables are therefore differences between the models, not between the questions. Read the method.