Reko AI Index

How Claude recommends Swedish brands

114 answers from Claude in the October 2026 measurement. On average 4.33 brands are named per answer, and in 6 % of answers no brand is named at all.

Model ID used in this measurement: claude-sonnet-5

Most frequently named brands

  1. Telia 39 %
  2. Telenor 34 %
  3. Tele2 31 %
  4. Skellefteå Kraft 18 %
  5. Hallon 18 %
  6. Vimla 18 %
  7. Ownit 17 %
  8. Tre 16 %
  9. Fortum 15 %
  10. Bredband2 15 %

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Claude, Reko AI Index October 2026: 6 %, 4.33. Reko Marketing.
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About the comparison

Every model gets exactly the same questions, in the same order, with web search enabled where available. The differences in the tables are therefore differences between the models, not between the questions. Read the method.