Reko AI Index

How Gemini recommends Swedish brands

114 answers from Gemini in the October 2026 measurement. On average 6.15 brands are named per answer, and in 1 % of answers no brand is named at all.

Model ID used in this measurement: gemini-3.5-flash

Most frequently named brands

  1. Telia 51 %
  2. Tele2 46 %
  3. Telenor 43 %
  4. Hallon 25 %
  5. Tre 25 %
  6. Skellefteå Kraft 24 %
  7. Tibber 23 %
  8. Fortum 23 %
  9. Vimla 23 %
  10. Vattenfall 22 %

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Gemini, Reko AI Index October 2026: 1 %, 6.15. Reko Marketing.
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About the comparison

Every model gets exactly the same questions, in the same order, with web search enabled where available. The differences in the tables are therefore differences between the models, not between the questions. Read the method.